Interactive App Store submission PDF

In my online article on the CreativePro website, I discussed a series of tips on how to effectively organize a DPS project briefing. In that article I emphasised the importance of getting the correct information from your client to publish an app on the app store. This means that your client needs to supply you with info to make up the Apple iTunes product page. Eg. app description, keywords, copyright url, app category etc … And this process just became a whole lot easier!
The app product page on the App Store requires a lot of information.

The app product page on the App Store requires a lot of information.

The problem here is that the client usually owns the apple developer account but just doesn’t know how to use it. That is why, in practice, the DPS designer (or agency) usually publishes the app for the client, using the client’s Apple account. But that means that the client needs to supply that information to the designer in some way (taking certain mandatory and character limited fields into account).

An interactive PDF solution


To make this process easier, I created an interactive PDF file that:
  • Holds all the same fields that are required for submitting an application to the App Store.
  • Offers the same options and character limitations for easy use.
  • Has easy navigation options like bookmarks and top navigation for saving, printing, mailing or resetting the form.

How to use

As a DPS designer or agency, send this PDF to your client so they can start providing all the necessary information while you finish your design and app building. Once the PDF is safely returned to you it’s only a matter of copying and pasting in the correct information in the correct fields and upload the PDF to Apple for approval.


Download the file here.
  • This PDF is best opened and used with the latest version of Adobe Reader. Get the latest version from the Adobe website.
  • This PDF is free to download and use by anyone, completely unlicensed.
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  1. Joshua Goodman on January 21, 2014 at 18:00


  2. Yecine on January 22, 2014 at 20:17


    This is a great document thanks

    I am wondering is it possible to edit it for translation and customisation in branding ?


    • Bart Van de Wiele on January 22, 2014 at 21:30

      Hi Yecine,
      Glad you like the document. The document was created as is and is free to distribute but not to edit (that’s why I don’t distribute the source files). If you do edit this yourself, please keep a reference to my blog if possible since I put a lot of work in this.


  3. Jeroen Trappers on January 30, 2014 at 06:32

    Hi Bart,

    this is an awesome document. You might want to consider adding the requirements for screenshots as well.

    thanks and kind regards, Jeroen

    • Bart Van de Wiele on January 30, 2014 at 21:49

      Hi Jeroen,
      Thanks for contributing. I did think about the screenshot functionality but in the end I didn’t include it because I figured that the designer/developer would be the one who has these available. I could, however, include an extra 5 fields (the max amount of screenshots) dat allows the user to enter a description of the screenshots that he/she would like to request from the designer/developer.

      I’ll keep it in mind for v2.


  4. […] note: Bart has supplied another great DPS resource, the App Store Submission Guide, which is an interactive PDF that you can use to collect all the necessary information from client […]

  5. […] Recently, we published a great how-to guide by DPS expert Bart Van de Wiele on how to structure a productive client briefing at the start of a project. Now Bart’s published a guide to end of the publishing process, showing how to collect all the necessary information required by Apple, in the appropriate format. And even better, he’s provided a tool for collecting that information easily. The guide is an interactive PDF that you can download for free from Bart’s website, […]

  6. Evans Joey on February 12, 2016 at 16:49

    I don’t think you can make actual PowerPoint .ppt/.pptx slides with slidify – only html or pdf slides. But someone please correct me if I’m wrong.

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